Marketing guides, case studies, examples, and inspiration.
Digital channels now account for more than 60% of overall marketing spend, according to new research presented by Gartner at its Marketing Symposium/Xpo this week in Denver. The 2025 CMO Spend Survey, based on responses from over 400 marketing leaders in North America and Europe, found that 61.1% of budgets are now allocated to digital, … Read more
A new report from Intuit Mailchimp, released in collaboration with behavioral research firm Canvas8, suggests that traditional retail calendars are losing relevance as consumer engagement shifts toward a broader and more emotionally driven cycle of shopping. Based on survey responses from over 9,000 consumers across 13 countries, The New E-Commerce Calendar contends that nearly four … Read more
Marketing budgets are holding steady for a second consecutive year, according to new data from Gartner. The 2025 CMO Spend Survey, released during the Gartner Marketing Symposium/Xpo in London, shows marketing budgets remain flat at 7.7% of total company revenue—unchanged from 2024. The findings suggest CMOs are being forced to do more with less, turning … Read more
Rather than relying on traditional advertising methods, Ted Baker focuses on creating exceptional products, meticulous attention to detail, and a unique sense of humor that resonates with its target audience. This distinctive strategy has fostered a fiercely loyal customer base and generated robust word-of-mouth advocacy. Ted Baker’s early success was largely driven by innovative marketing … Read more
McLaren Racing and McLaren Automotive, pillars of the McLaren brand, exemplify a perfect fusion of performance engineering, heritage, and forward-thinking marketing strategies. Known for its dominance in Formula 1 and the production of cutting-edge supercars, McLaren has built a global reputation not just through its products but through a masterclass in branding and audience engagement. … Read more
Versace, the legendary Italian luxury fashion powerhouse, blends timeless glamour with cutting-edge strategy to stay at the forefront of the high-end fashion world. This report dives into the brand’s bold and multifaceted marketing playbook, exploring everything from its iconic brand messaging and media mix to standout campaigns, A-list endorsements, high-profile partnerships, and positioning in an … Read more
Web services provider GoDaddy has introduced GoDaddy Agency, a new partner program aimed at connecting freelance consultants, web developers, and digital marketing agencies with small and mid-sized businesses (SMBs) seeking professional online services. The program, now available across the U.S., is positioned as a referral and support platform that offers agencies access to GoDaddy’s existing … Read more
Marketing leaders are being advised to reassess their web content strategies in light of the growing influence of generative AI (GenAI) in search. According to analysts at Gartner, the rise of AI-powered search platforms is changing how content is discovered and consumed—placing new demands on content quality, technical execution, and audience targeting. In a recent … Read more
Marketers are reaching a critical juncture in 2025, as a new consumer survey reveals growing frustration with irrelevant outreach and a sharp appetite for shopping experiences tailored to individual preferences. According to a global study of 3,300 consumers conducted by CITE Research and published by Attentive, brands that fail to personalize risk being ignored altogether, … Read more
Webinars are proving to be an increasingly powerful tool for B2B marketers, according to ON24’s newly released 2025 Webinar Benchmarks Report. The analysis, based on data from millions of professionals engaging with ON24-powered events, highlights a rise in webinar attendance, greater demand for on-demand viewing, and the growing impact of AI and personalization on conversions. … Read more