Above the Line (ATL) and Below the Line (BTL) Marketing – Understand the Difference

A row of beer pumps at a bar.

The marketers sat at the long wooden bar. The bartender wiped glasses with a white cloth. Outside, neon signs flickered in the night. “What’s the difference?” the young marketer asked. He was new to the game. “Between what?” The old marketer didn’t look up from his drink. “Above the line. Below the line. Everyone talks … Read more

The Four Ps of Marketing: Everything You Need to Know

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Understanding the foundational principles of marketing is crucial for success in this industry. These principles are encapsulated in what is known as the “Four Ps of Marketing“: Product, Price, Place, and Promotion. This guide explains these four pillars, providing real-world examples to illustrate how they work in harmony to create effective marketing strategies. Product: The … Read more

Why Word of Mouth Marketing is so Powerful

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Word of mouth marketing (WOMM) is one of the oldest and most powerful forms of advertising. At its core, WOMM is the process by which consumers share their experiences and opinions about a product, service, or brand with others, thereby influencing purchasing decisions. This type of marketing is deeply rooted in human nature, relying on … Read more

Ultimate Guide to Building Brand Loyalty: Strategies and Best Practices

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Brand loyalty is an essential component of long-term business success. Companies with loyal customers enjoy consistent revenue, robust word-of-mouth marketing, and a significant competitive edge. Building brand loyalty is not a simple task; it requires a multifaceted approach that includes providing excellent product quality, delivering exceptional customer service, and fostering authentic engagement. Read on to … Read more

Crafting a Marketing Plan: A Guide for Beginners

As a newcomer to marketing, creating your first marketing plan can seem daunting. However, with a structured approach and clear objectives, you can design a strategy that not only reaches but resonates with your intended audience. Here’s a step-by-step guide to help you build a solid marketing plan. 1. Understand Your Market and Audience Before … Read more

Zero-budget marketing ideas for startup businesses

Marketing plays a big role in the success and sustainability of a startup business for several reasons. It is through effective marketing strategies that a startup can create awareness about its brand, products, or services. In a competitive market landscape, establishing a strong brand presence early on is crucial for attracting attention and standing out … Read more

Logan Roy’s Top 10 Social Media Management Tips

Welcome, fellow digital strategists and aspiring social media mavens! In today’s ever-evolving landscape of online interaction, navigating the turbulent waters of social media can feel akin to a high-stakes game of chess. To thrive in this arena requires more than just a casual approach—it demands a strategic mindset and a keen understanding of the dynamics … Read more