Marketing guides, case studies, examples, and inspiration.
News and updates from the marketing industry.
Accenture has released its 18th annual Life Trends report, signaling a major shift in how consumers perceive and interact with technology. According to the report, over half of people are increasingly skeptical of the content they encounter online, with trust becoming a key factor in how they engage with brands. The findings come as businesses … Read more
A new report from the U.S. Chamber of Commerce’s Technology Engagement Center highlights the increasing reliance on technology by small businesses, particularly the growing adoption of artificial intelligence (AI). The “Empowering Small Business: The Impact of Technology on U.S. Small Business” report reveals that 40% of small businesses now use generative AI tools, nearly doubling … Read more
Global spending on experiential marketing is expected to exceed pre-pandemic levels in 2024, marking a significant recovery for the sector. According to new research from media analytics firm PQ Media, total expenditures on business-to-business (B2B) and business-to-consumer (B2C) experiential marketing are projected to rise by 10.5% to $128.35 billion, surpassing the $121.87 billion recorded in … Read more
A recent Gartner survey has revealed that just over half of senior marketing leaders feel they have successfully demonstrated the value of their department within their organizations. Only 52% of respondents said they had been able to prove marketing’s contribution to business outcomes, highlighting persistent challenges in shifting executive perceptions. The survey, conducted in April … Read more
Adobe has introduced a new application, GenStudio for Performance Marketing, aimed at simplifying the creation and management of digital advertising campaigns. Released on October 14, 2024, this latest addition to Adobe’s broader GenStudio suite leverages generative AI to address a growing demand for personalized marketing content. The tool is designed to help marketing and creative … Read more
In a significant move for the digital marketing industry, Semrush, a prominent SaaS platform for online visibility management, has acquired Third Door Media, the publisher behind industry staples like Search Engine Land and MarTech. The acquisition is expected to expand Semrush’s educational offerings while maintaining the independence of Third Door Media’s established brands. Third Door … Read more
A new study has revealed that video content and influencer marketing are emerging as essential strategies for B2B companies looking to capture the attention of buyers. According to the findings, 63% of B2B buyers report that short-form social video content significantly informs their purchasing decisions, while influencer-driven content has become a trusted source of information. … Read more
Podcasting has reached a significant milestone, with over half of U.S. adults now listening to podcasts each month, according to a new study by Sounds Profitable, a trade organization for the podcast industry. The report, titled The Podcast Landscape 2024, is the largest of its kind to date, surveying more than 5,000 Americans aged 18 … Read more
A new study from Mannheim Business School has uncovered a significant gender imbalance in financial advertising, potentially influencing women’s confidence and engagement with financial management. The research, which analyzed print financial advertisements spanning from 1949 to 2023, found that men are featured as the central figure in 84% of ads, raising questions about the impact … Read more
Clear Channel UK, a prominent player in the Out of Home (OOH) media and infrastructure sector, has unveiled a new study highlighting the generational divide in attitudes toward diversity and inclusion in advertising. The research, conducted via OnePoll, surveyed 2,000 respondents and revealed a significant disparity between Gen Z and older generations regarding the representation … Read more