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News and updates from the marketing industry.
Podcasting has reached a significant milestone, with over half of U.S. adults now listening to podcasts each month, according to a new study by Sounds Profitable, a trade organization for the podcast industry. The report, titled The Podcast Landscape 2024, is the largest of its kind to date, surveying more than 5,000 Americans aged 18 … Read more
A new study from Mannheim Business School has uncovered a significant gender imbalance in financial advertising, potentially influencing women’s confidence and engagement with financial management. The research, which analyzed print financial advertisements spanning from 1949 to 2023, found that men are featured as the central figure in 84% of ads, raising questions about the impact … Read more
Clear Channel UK, a prominent player in the Out of Home (OOH) media and infrastructure sector, has unveiled a new study highlighting the generational divide in attitudes toward diversity and inclusion in advertising. The research, conducted via OnePoll, surveyed 2,000 respondents and revealed a significant disparity between Gen Z and older generations regarding the representation … Read more
Email marketing has seen increased adoption and improved performance metrics across most industries, according to a study from email marketing platform, Selzy, which analyzed over 40 billion emails sent between 2020 and 2024. The study provides industry-specific benchmarks crucial for marketers, and reveals email’s enduring importance as a marketing tool, noting a 15% rise in … Read more
The Influencer Marketing Factory’s latest report highlights rising consumer trust in virtual influencers. The Influencer Marketing Factory, a prominent global influencer marketing agency, has released a new infographic revealing that 27% of surveyed consumers are open to trusting virtual influencers. The data, collected from a survey of 1,000 U.S. participants, underscores the increasing role of … Read more
Online retailers should prioritize creating immersive and interactive shopping experiences over mere efficiency to cultivate customer loyalty, according to new research from Durham University Business School. The study, led by Markus Blut, Professor in Marketing and International Business, along with a team of international co-authors, offers insights into the evolving preferences of online consumers. The … Read more
Researchers at ESMT Berlin, a German business school, have unveiled new strategies for companies to enhance the success of their product launches. The study, conducted by Tamer Boyaci and Huseyin Gurkan of ESMT Berlin and Soudipta Chakraborty from the University of Kansas School of Business, identifies key approaches tailored to different market perceptions. The research … Read more
N2Growth, a prominent global organization specializing in human and organizational performance, has announced the winners of its 2024 Marketing Leadership Awards. This annual recognition honors ten marketing professionals who have shown exceptional leadership and innovation, particularly in navigating the challenges posed by the global pandemic and shifting economic landscapes. The award recipients were praised for … Read more
Ashley Capps, the Chief Marketing Officer at ArmorPoint, LLC, a company known for its cybersecurity solutions, has been honored with the Icon Award from the Channel Marketing Association (CMA). This award is part of the inaugural Channel Marketing Excellence List, which recognizes individuals who have significantly contributed to channel marketing. The Channel Marketing Association recently … Read more
Angara, a leader in the direct-to-consumer fine jewelry sector, has clinched a Gold Stevie Award for its “Celebrate with Color” campaign in the highly competitive Marketing Campaign of the Year – Retail category at the 22nd Annual American Business Awards. This recognition places Angara at the forefront of marketing innovation within the retail industry. The … Read more