Marketing guides, case studies, examples, and inspiration.
The role of a Chief Marketing Officer in a Business-to-Business (B2B) company offers both exciting opportunities and unique challenges, especially during the first year. This guide provides a clear, structured framework to help a new CMO navigate this critical period. It focuses on developing a comprehensive marketing strategy that aligns with business goals and drives … Read more
The Estée Lauder Companies (ELC), parent to luxury beauty brands including Clinique, MAC, and La Mer, has partnered with Adobe to integrate generative AI tools into its marketing workflows, aiming to accelerate content production amid industry projections that digital campaign demands could quintuple by 2026. ELC will deploy Adobe Firefly, a suite of generative AI … Read more
A recent Gartner survey found that only 45% of chief marketing officers (CMOs) surpass the expectations of senior executives, even when marketing meets its commercial objectives. The findings, based on responses from 125 CEOs and CFOs, suggest that CMOs face challenges in proving marketing’s strategic value within the C-suite. The research underscores a disconnect between … Read more
Intuit Mailchimp has introduced an upgraded version of its popup forms, aiming to provide marketers with a more effective way to collect customer data and drive engagement. The updated tool, currently in beta, offers greater customization, mobile-first designs, and enhanced audience targeting capabilities. The rollout marks the latest step in Mailchimp’s broader effort to integrate … Read more
A new study highlights growing pressure on B2B marketers to demonstrate return on investment (ROI) as buying cycles lengthen, prompting LinkedIn to expand its measurement tools. The professional networking platform announced enhancements to its Conversions API and Revenue Attribution Report (RAR) to help marketers link their efforts to business outcomes more effectively. Mounting Pressure to … Read more
A recent survey from analyst firm, Gartner, has revealed a significant gap in the adoption of generative AI (GenAI) for marketing campaigns. While some marketing organizations are embracing AI-driven strategies, 27% of chief marketing officers (CMOs) report that their teams have limited or no adoption of GenAI in their campaigns. The survey, conducted between July … Read more
Adobe has launched a public beta of its Firefly Video Model, a generative AI tool designed to address marketer concerns over intellectual property (IP) risks and production efficiency. The new offering, part of Adobe’s expanded Firefly app, enables users to generate 1080p video clips from text prompts or images, with integration into Adobe’s Creative Cloud … Read more
Balenciaga has emerged as one of the most talked-about and influential luxury fashion brands of the past decade. Under the creative direction of Demna Gvasalia since 2015, the brand has completely revolutionized luxury marketing, challenging traditional approaches and redefining what luxury fashion means to modern consumers. This analysis explores how Balenciaga has crafted its distinctive … Read more
When Steven Yang left his job as a software engineer at Google in 2011 to found Anker, few could have predicted how this Chinese electronics company would transform the consumer electronics accessories market. Through a brilliant combination of customer-centric product development, data-driven marketing, and innovative distribution strategies, Anker has grown from a small Amazon seller … Read more
The release of ChatGPT in November 2022 marked a seismic shift in the online search landscape, challenging the dominance of traditional search engines and introducing generative AI-powered search to the mainstream. According to a comprehensive report by Semrush and Statista, ChatGPT’s rapid adoption has not only redefined how people seek information but has also forced … Read more