Marketing guides, case studies, examples, and inspiration.
Over the past year a lot of people have been talking about “Faceless Digital Marketing” which is a pretty strange, and a little creepy, sounding term. But don’t worry – it’s really just a different way of approaching digital marketing, which is more focused on building a brand through strong content, rather than having to … Read more
Affiliate marketing has emerged as a popular strategy for businesses and individuals looking to generate income online. With its potential for low-cost entry, scalability, and high returns, it has gained traction in the digital marketing landscape. Here’s a comprehensive guide to understanding what affiliate marketing is, its history, the risks and opportunities it presents, and … Read more
Podcasting has reached a significant milestone, with over half of U.S. adults now listening to podcasts each month, according to a new study by Sounds Profitable, a trade organization for the podcast industry. The report, titled The Podcast Landscape 2024, is the largest of its kind to date, surveying more than 5,000 Americans aged 18 … Read more
We live in a time where every individual is both a consumer and a creator of information, and traditional marketing methods have begun to falter. The once-reliable strategies of interrupting consumers with unsolicited advertising messages now often fall on deaf ears. Amidst this cacophony of marketing noise, a new paradigm has emerged—inbound marketing—which seeks not … Read more
A new study from Mannheim Business School has uncovered a significant gender imbalance in financial advertising, potentially influencing women’s confidence and engagement with financial management. The research, which analyzed print financial advertisements spanning from 1949 to 2023, found that men are featured as the central figure in 84% of ads, raising questions about the impact … Read more
Clear Channel UK, a prominent player in the Out of Home (OOH) media and infrastructure sector, has unveiled a new study highlighting the generational divide in attitudes toward diversity and inclusion in advertising. The research, conducted via OnePoll, surveyed 2,000 respondents and revealed a significant disparity between Gen Z and older generations regarding the representation … Read more
Email marketing has seen increased adoption and improved performance metrics across most industries, according to a study from email marketing platform, Selzy, which analyzed over 40 billion emails sent between 2020 and 2024. The study provides industry-specific benchmarks crucial for marketers, and reveals email’s enduring importance as a marketing tool, noting a 15% rise in … Read more
Santander, one of the largest banks in the world, has built a robust marketing strategy that drives customer engagement, brand loyalty, and market growth. For marketing professionals, understanding the nuances of Santander’s approach can provide valuable insights and inspiration. Let’s examine the key elements of Santander’s marketing strategy, highlighting specific campaigns and initiatives that exemplify … Read more
When it comes to marketing prowess, 3M demonstrates innovation and strategic brilliance. Known for its diverse range of products spanning various industries, 3M has mastered the art of marketing by leveraging its core strengths: innovation, customer-centricity, and integrated campaigns. For marketing professionals seeking to draw inspiration from successful brands, 3M’s approach offers valuable insights into … Read more
Colgate, a leading oral care brand, has built its empire over two centuries. Its marketing strategy is a testament to the power of consistency, innovation, and understanding consumer behavior. For marketing professionals, dissecting Colgate’s approach offers invaluable insights into creating a long-lasting and impactful brand presence. This post explores Colgate’s marketing strategy, highlighting successful campaigns … Read more