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New research from LinkedIn shows small business creation is accelerating heading into 2026, defying expectations amid continued economic uncertainty. The professional networking platform reports a 69% year-over-year increase in US members adding “founder” to their profiles, with over half of small business leaders expressing optimism about growth prospects. The data reveals a shift in how … Read more
Global marketers place AI at the center of their plans for 2026, according to new data from the CMO Barometer, a research project from Serviceplan Group, the University of St. Gallen, and Heidrick & Struggles. The study draws on responses from 805 senior marketing leaders across 15 markets and shows how fast AI is moving … Read more
At its annual Adobe MAX conference, Adobe announced the launch of Adobe Firefly Foundry, a service designed to help businesses create proprietary generative AI models trained on their own intellectual property. The company describes the initiative as a way for brands to develop AI tools that reflect their visual identity while maintaining control over data … Read more
The traditional holiday shopping rush is evolving into a longer, more segmented cycle, according to new research from Intuit Mailchimp. The company’s latest report, Holiday Shopping Unwrapped: Marketing Strategies for the Moments That Matter, outlines how the end-of-year sales season now unfolds across seven distinct phases, beginning as early as October and stretching through January. … Read more
A new survey from Gartner has found that more than half of U.S. consumers doubt the reliability and impartiality of AI-powered search results, a finding that underscores growing unease about the accuracy and bias of generative AI in online discovery. The report suggests that marketers may need to rethink their content strategies to regain user … Read more
Digital channels now account for more than 60% of overall marketing spend, according to new research presented by Gartner at its Marketing Symposium/Xpo this week in Denver. The 2025 CMO Spend Survey, based on responses from over 400 marketing leaders in North America and Europe, found that 61.1% of budgets are now allocated to digital, … Read more
A new report from Intuit Mailchimp, released in collaboration with behavioral research firm Canvas8, suggests that traditional retail calendars are losing relevance as consumer engagement shifts toward a broader and more emotionally driven cycle of shopping. Based on survey responses from over 9,000 consumers across 13 countries, The New E-Commerce Calendar contends that nearly four … Read more
Marketing budgets are holding steady for a second consecutive year, according to new data from Gartner. The 2025 CMO Spend Survey, released during the Gartner Marketing Symposium/Xpo in London, shows marketing budgets remain flat at 7.7% of total company revenue—unchanged from 2024. The findings suggest CMOs are being forced to do more with less, turning … Read more
Web services provider GoDaddy has introduced GoDaddy Agency, a new partner program aimed at connecting freelance consultants, web developers, and digital marketing agencies with small and mid-sized businesses (SMBs) seeking professional online services. The program, now available across the U.S., is positioned as a referral and support platform that offers agencies access to GoDaddy’s existing … Read more
Marketing leaders are being advised to reassess their web content strategies in light of the growing influence of generative AI (GenAI) in search. According to analysts at Gartner, the rise of AI-powered search platforms is changing how content is discovered and consumed—placing new demands on content quality, technical execution, and audience targeting. In a recent … Read more