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News and updates from the marketing industry.
Digital channels now account for more than 60% of overall marketing spend, according to new research presented by Gartner at its Marketing Symposium/Xpo this week in Denver. The 2025 CMO Spend Survey, based on responses from over 400 marketing leaders in North America and Europe, found that 61.1% of budgets are now allocated to digital, … Read more
A new report from Intuit Mailchimp, released in collaboration with behavioral research firm Canvas8, suggests that traditional retail calendars are losing relevance as consumer engagement shifts toward a broader and more emotionally driven cycle of shopping. Based on survey responses from over 9,000 consumers across 13 countries, The New E-Commerce Calendar contends that nearly four … Read more
Marketing budgets are holding steady for a second consecutive year, according to new data from Gartner. The 2025 CMO Spend Survey, released during the Gartner Marketing Symposium/Xpo in London, shows marketing budgets remain flat at 7.7% of total company revenue—unchanged from 2024. The findings suggest CMOs are being forced to do more with less, turning … Read more
Web services provider GoDaddy has introduced GoDaddy Agency, a new partner program aimed at connecting freelance consultants, web developers, and digital marketing agencies with small and mid-sized businesses (SMBs) seeking professional online services. The program, now available across the U.S., is positioned as a referral and support platform that offers agencies access to GoDaddy’s existing … Read more
Marketing leaders are being advised to reassess their web content strategies in light of the growing influence of generative AI (GenAI) in search. According to analysts at Gartner, the rise of AI-powered search platforms is changing how content is discovered and consumed—placing new demands on content quality, technical execution, and audience targeting. In a recent … Read more
Marketers are reaching a critical juncture in 2025, as a new consumer survey reveals growing frustration with irrelevant outreach and a sharp appetite for shopping experiences tailored to individual preferences. According to a global study of 3,300 consumers conducted by CITE Research and published by Attentive, brands that fail to personalize risk being ignored altogether, … Read more
Webinars are proving to be an increasingly powerful tool for B2B marketers, according to ON24’s newly released 2025 Webinar Benchmarks Report. The analysis, based on data from millions of professionals engaging with ON24-powered events, highlights a rise in webinar attendance, greater demand for on-demand viewing, and the growing impact of AI and personalization on conversions. … Read more
Adobe announced a suite of artificial intelligence (AI)-driven product innovations at its annual Adobe Summit, aiming to reshape customer experience management (CXM) with what it calls Customer Experience Orchestration (CXO). The company introduced new AI tools, expanded its generative AI capabilities, and highlighted key partnerships, positioning itself to help businesses deliver more personalized, data-driven customer … Read more
The Estée Lauder Companies (ELC), parent to luxury beauty brands including Clinique, MAC, and La Mer, has partnered with Adobe to integrate generative AI tools into its marketing workflows, aiming to accelerate content production amid industry projections that digital campaign demands could quintuple by 2026. ELC will deploy Adobe Firefly, a suite of generative AI … Read more
A recent Gartner survey found that only 45% of chief marketing officers (CMOs) surpass the expectations of senior executives, even when marketing meets its commercial objectives. The findings, based on responses from 125 CEOs and CFOs, suggest that CMOs face challenges in proving marketing’s strategic value within the C-suite. The research underscores a disconnect between … Read more