Marketing guides, case studies, examples, and inspiration.
News and updates from the marketing industry.
Marketers are reaching a critical juncture in 2025, as a new consumer survey reveals growing frustration with irrelevant outreach and a sharp appetite for shopping experiences tailored to individual preferences. According to a global study of 3,300 consumers conducted by CITE Research and published by Attentive, brands that fail to personalize risk being ignored altogether, … Read more
Webinars are proving to be an increasingly powerful tool for B2B marketers, according to ON24’s newly released 2025 Webinar Benchmarks Report. The analysis, based on data from millions of professionals engaging with ON24-powered events, highlights a rise in webinar attendance, greater demand for on-demand viewing, and the growing impact of AI and personalization on conversions. … Read more
Adobe announced a suite of artificial intelligence (AI)-driven product innovations at its annual Adobe Summit, aiming to reshape customer experience management (CXM) with what it calls Customer Experience Orchestration (CXO). The company introduced new AI tools, expanded its generative AI capabilities, and highlighted key partnerships, positioning itself to help businesses deliver more personalized, data-driven customer … Read more
The Estée Lauder Companies (ELC), parent to luxury beauty brands including Clinique, MAC, and La Mer, has partnered with Adobe to integrate generative AI tools into its marketing workflows, aiming to accelerate content production amid industry projections that digital campaign demands could quintuple by 2026. ELC will deploy Adobe Firefly, a suite of generative AI … Read more
A recent Gartner survey found that only 45% of chief marketing officers (CMOs) surpass the expectations of senior executives, even when marketing meets its commercial objectives. The findings, based on responses from 125 CEOs and CFOs, suggest that CMOs face challenges in proving marketing’s strategic value within the C-suite. The research underscores a disconnect between … Read more
Intuit Mailchimp has introduced an upgraded version of its popup forms, aiming to provide marketers with a more effective way to collect customer data and drive engagement. The updated tool, currently in beta, offers greater customization, mobile-first designs, and enhanced audience targeting capabilities. The rollout marks the latest step in Mailchimp’s broader effort to integrate … Read more
A recent survey from analyst firm, Gartner, has revealed a significant gap in the adoption of generative AI (GenAI) for marketing campaigns. While some marketing organizations are embracing AI-driven strategies, 27% of chief marketing officers (CMOs) report that their teams have limited or no adoption of GenAI in their campaigns. The survey, conducted between July … Read more
Adobe has launched a public beta of its Firefly Video Model, a generative AI tool designed to address marketer concerns over intellectual property (IP) risks and production efficiency. The new offering, part of Adobe’s expanded Firefly app, enables users to generate 1080p video clips from text prompts or images, with integration into Adobe’s Creative Cloud … Read more
The release of ChatGPT in November 2022 marked a seismic shift in the online search landscape, challenging the dominance of traditional search engines and introducing generative AI-powered search to the mainstream. According to a comprehensive report by Semrush and Statista, ChatGPT’s rapid adoption has not only redefined how people seek information but has also forced … Read more
Global advertising and marketing expenditures surged 8.7% in 2024, reaching $1.776 trillion, driven by political campaigns and the Paris Summer Olympics. However, growth is expected to slow to 5.3% in 2025, as inflation concerns and trade policy uncertainties weigh on the market, according to a report by media research firm PQ Media. The report highlights … Read more