iFOLIO Unveils Marketing Cloud Enterprise in Spring ’24 Product Release

In a significant move aimed at revolutionizing digital marketing and sales enablement, iFOLIO has unveiled its iFOLIO Marketing Cloud Enterprise as part of its Spring ’24 Product Release. The platform, which boasts over 300 Software-as-a-Service (SaaS) capabilities and incorporates three patented technologies, marks a transformative step forward in enhancing customer engagement and streamlining productivity for businesses.

Over the past year, iFOLIO has diligently rolled out more than 330 updates to its cloud software, designed to empower teams in building stronger connections with customers while optimizing operational efficiencies. With the iFOLIO Marketing Cloud Enterprise, users can now leverage a comprehensive suite of collaborative tools, content creation functionalities, and analytics, all from a unified and user-friendly interface.

The significance of this release is underscored by the evolving demands within the marketing landscape. According to Salesforce’s 2022 data, 91% of marketers have reported an increased need for automation, while Gartner highlights that 53% of marketing decisions are influenced by analytics. Moreover, creating engaging visual content remains a challenge for 36.7% of marketers, as noted by Venngage.

What sets iFOLIO’s Marketing Cloud apart is its ability to consolidate multiple functions that would typically require navigating across numerous platforms. This consolidation not only saves time and reduces costs but also enhances the overall customer experience by delivering personalized and impactful engagements.

Among the key modules offered by iFOLIO Marketing Cloud are sales enablement tools for digital presentations and proposals, personalized portfolios (PURLS), email and text message campaigns, as well as website and landing page creation. The platform’s collaborative Content Management System (CMS) allows teams to efficiently create, store, and customize content, while the no-code Digital Content Editor simplifies the process of developing engaging digital experiences.

“By bringing marketing, sales content, time-saving automations and analytics together in one friendly solution, these innovations empower teams to make every engagement count and deliver the delight customers expect. ” said Jean Marie Richardson, President and CEO, iFOLIO.

iFOLIO’s client roster includes esteemed organizations such as Madison Square Garden, Equifax, Georgia Tech Foundation, and numerous universities and sports entities. The platform’s triple-patented technology has already made significant waves across 50 U.S. states and over 100 countries.

With its enterprise-grade security and operations framework (Enterprise SOC2 Type 2), iFOLIO stands as a testament to its commitment to empowering businesses with cutting-edge digital solutions. As the marketing landscape continues to evolve, platforms like iFOLIO’s Marketing Cloud Enterprise are poised to redefine how businesses engage with their audiences and drive growth.

For more information about iFOLIO and its Marketing Cloud Enterprise, visit www.ifoliocloud.com