Marketing guides, case studies, examples, and inspiration.
Gillette, a brand synonymous with shaving, has stood the test of time through an ever-evolving landscape of consumer preferences and market conditions. Founded in 1901 by King C. Gillette, the brand has become a benchmark in the razor industry. This blog post explores the marketing strategies that have propelled Gillette to its iconic status, analyzing … Read more
It’s easy to make fun of all the jargon and business-speak that seems to be popular in the marketing industry, but a lot of this terminology has evolved for a real purpose, and can be useful shorthand for some complex topics. Marketing covers a lot of different but related, and interdependent activities, from digital advertising … Read more
Spotify’s marketing strategy is a masterclass in combining data-driven insights, creative content, and strategic partnerships. By understanding its diverse user base and leveraging cutting-edge technology, Spotify has built a powerful brand with a massive global reach. This blog post will explore the various facets of Spotify’s marketing strategy, examining key campaigns and initiatives that have … Read more
Panasonic has consistently demonstrated an adeptness in navigating the complexities of the electronics marketplace. Let’s examine the intricacies of Panasonic’s marketing strategy, providing a detailed exploration of their methodologies, campaigns, and the underlying principles that drive their success. Historical Context and Brand Evolution Panasonic, originally known as Matsushita Electric Industrial Co., Ltd., was founded in … Read more
South Korean automobile manufacturer, Kia Motors, has transformed itself from a lesser-known brand into an international powerhouse. This success did not come by chance; it was the result of a meticulously crafted marketing strategy that resonated with audiences worldwide. In this post, we will explore the key elements of Kia’s marketing strategy, offering insights and … Read more
The renowned luxury jewelry brand, Tiffany & Co, has long been synonymous with sophistication, quality, and timeless elegance. Since its founding in 1837, Tiffany has built a formidable brand that commands loyalty and admiration worldwide. Its marketing strategy is a case study in maintaining relevance, exclusivity, and desirability across generations. For marketing professionals seeking inspiration, … Read more
Xiaomi has carved a unique niche in the competitive consumer electronics market. Its meteoric rise from a startup in 2010 to one of the world’s leading smartphone manufacturers is a testament to its strategic brilliance. Here we’ll analyze Xiaomi’s marketing strategy, offering insights into how the company has successfully navigated the global market. By examining … Read more
When we think of enduring brands that have not only stood the test of time but continually resonate with consumers, Jack Daniel’s is a name that inevitably comes to mind. This iconic American whiskey brand has built a formidable reputation, for its distinct Tennessee whiskey, and for its consistent and authentic marketing strategy. For marketing … Read more
Prada, one of the most prestigious names in the fashion industry, has consistently demonstrated its prowess in maintaining a strong brand identity while evolving with the times. For marketing professionals seeking inspiration, Prada offers a masterclass in how to blend tradition with innovation, craft with commerce, and exclusivity with accessibility. The Prada Brand: A Brief … Read more
Dior, a name synonymous with luxury and elegance, has managed to stay at the forefront of the fashion industry for decades. For marketing professionals, the strategies employed by Dior offer a wealth of insights and inspiration. From leveraging heritage and innovation to harnessing the power of digital and experiential marketing, Dior’s approach provides a blueprint … Read more