Marketing guides, case studies, examples, and inspiration.
The marketing industry is a dynamic and multifaceted field that offers a plethora of opportunities for creative and strategic minds. As a college student contemplating a career in marketing, it’s essential to understand the various aspects of the industry, the skills required, and the steps you can take to carve out a successful career path. … Read more
Online retailers should prioritize creating immersive and interactive shopping experiences over mere efficiency to cultivate customer loyalty, according to new research from Durham University Business School. The study, led by Markus Blut, Professor in Marketing and International Business, along with a team of international co-authors, offers insights into the evolving preferences of online consumers. The … Read more
Researchers at ESMT Berlin, a German business school, have unveiled new strategies for companies to enhance the success of their product launches. The study, conducted by Tamer Boyaci and Huseyin Gurkan of ESMT Berlin and Soudipta Chakraborty from the University of Kansas School of Business, identifies key approaches tailored to different market perceptions. The research … Read more
N2Growth, a prominent global organization specializing in human and organizational performance, has announced the winners of its 2024 Marketing Leadership Awards. This annual recognition honors ten marketing professionals who have shown exceptional leadership and innovation, particularly in navigating the challenges posed by the global pandemic and shifting economic landscapes. The award recipients were praised for … Read more
Ashley Capps, the Chief Marketing Officer at ArmorPoint, LLC, a company known for its cybersecurity solutions, has been honored with the Icon Award from the Channel Marketing Association (CMA). This award is part of the inaugural Channel Marketing Excellence List, which recognizes individuals who have significantly contributed to channel marketing. The Channel Marketing Association recently … Read more
Angara, a leader in the direct-to-consumer fine jewelry sector, has clinched a Gold Stevie Award for its “Celebrate with Color” campaign in the highly competitive Marketing Campaign of the Year – Retail category at the 22nd Annual American Business Awards. This recognition places Angara at the forefront of marketing innovation within the retail industry. The … Read more
In a significant move poised to reshape the landscape of marketing technology for small businesses, Outbound.com has announced its acquisition of Red Wall Marketing, a top-tier digital marketing agency and a 2023 Google Premier Partner. This strategic acquisition is set to amplify Outbound.com’s innovative AI-driven platform, elevating its commitment to democratizing advanced marketing technologies for … Read more
As a newcomer to marketing, creating your first marketing plan can seem daunting. However, with a structured approach and clear objectives, you can design a strategy that not only reaches but resonates with your intended audience. Here’s a step-by-step guide to help you build a solid marketing plan. 1. Understand Your Market and Audience Before … Read more
Facebook stands as a colossus in the tech industry, not only as a pioneer of social networking but also as a beacon of digital marketing innovation. Its journey from a dorm room project to a platform that connects billions globally is a testament to its strategic prowess in navigating the complex landscape of technology and … Read more
In a strategic move that could reshape the landscape of transit advertising, OUTFRONT Media, one of the largest out-of-home media companies in the U.S., has joined forces with StreetMetrics, known for its prowess in moving out-of-home (MOOH) advertising measurement. This partnership aims to revolutionize the way bus advertising effectiveness is quantified, extending from brand awareness … Read more