Marketing guides, case studies, examples, and inspiration.
BMW, renowned for its luxury vehicles, adopts a marketing strategy that is a blend of traditional and modern techniques, tailored to its high-end customer base. Here’s a detailed look at the different strands of BMW’s marketing strategy. Target Audience BMW’s marketing strategy meticulously identifies and caters to a unique segment of the automotive market: the … Read more
Amazon’s marketing strategy is a multifaceted and evolving approach that has played a significant role in establishing it as one of the world’s leading online retailers and technology companies. In this article we’ll explain the main components of Amazon’s marketing strategy. Customer-Centric Approach Amazon’s primary focus has always been on customer satisfaction. This is evident … Read more