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News and updates from the marketing industry.
Small and medium-sized businesses (SMBs) that have embraced artificial intelligence (AI) report notable revenue growth, according to recent research by Salesforce. The survey of 3,350 global SMB leaders found that 91% of AI adopters experienced a positive impact on their revenue, underscoring the technology’s growing role in business strategy. The study highlights a divide in … Read more
Forrester Research has released its State of Business Buying, 2024 report, revealing significant friction in the B2B purchasing process. With 86% of B2B purchases stalling before completion and 81% of buyers dissatisfied with their chosen providers, the study points to inefficiencies that frustrate both buyers and sellers. Tight budgets, the growing role of artificial intelligence … Read more
A new report from Intuit Mailchimp sheds light on how marketers are using artificial intelligence (AI) and data-driven strategies to navigate challenges and achieve growth. Based on a global survey of over 2,000 marketing professionals, The Revenue Blueprint: Strategies for Performance-Obsessed Marketers explores the practices that distinguish industry leaders from their peers. The study categorizes … Read more
Adobe has appointed Lara Balazs as its new Chief Marketing Officer (CMO) and Executive Vice President of Global Marketing, signaling a key addition to the company’s leadership team. Balazs, whose career spans high-profile roles at companies like Intuit, Amazon, Visa, and Nike, will oversee Adobe’s global marketing strategy. She reports directly to CEO Shantanu Narayen. … Read more
Gartner has identified three critical priorities for Chief Marketing Officers (CMOs) to drive organizational growth and enhance marketing effectiveness in 2025. The research and advisory firm emphasized the need for CMOs to address persistent disruptions, expand their influence across the enterprise, and focus on investments that improve the customer journey. These insights come amid growing … Read more
A new report on the global marketing job landscape offers mixed news for professionals navigating an industry undergoing rapid technological transformation. LinkedIn’s 2024 Fall Marketing Jobs Outlook highlights job market growth, high job satisfaction among marketers, and a rising demand for both creative and technical skills. However, it also underscores the growing pressure on professionals … Read more
Consumers are planning to increase holiday spending by 8% in 2024 compared to the previous year, with an average budget of $1,778 per person, according to Deloitte’s 39th annual holiday retail survey. While optimism about the economy is driving this increase, shoppers are also grappling with persistently high prices, fueling demand for deals and nontraditional … Read more
Global advertisers are signaling a decisive shift in their media spending strategies for 2025, emphasizing performance marketing over traditional branding, according to the latest Annual Media Budgets Survey by the World Federation of Advertisers (WFA) and Ebiquity. The survey, which collected responses from 134 brand leaders representing over $66 billion in ad spend, provides a … Read more
Brightcove, a company known for its video streaming and analytics technology, has introduced a new feature within its video insights platform: Marketing Insights. The addition is designed to help marketers assess the impact of video content more precisely by providing data on video performance and audience engagement. Marketing Insights enables users to trace the origins … Read more
A recent study indicates that nearly half of U.S. consumers would consider switching to a bank that provides a more personalized digital experience. The survey, commissioned by AI-powered marketing company Persado and conducted by Researchscape, polled over 1,000 U.S. adults in August 2024. The findings suggest banks are failing to meet consumer expectations for personalized … Read more