Marketing News

News and updates from the marketing industry.

Marketers Turn to AI for Growth: Intuit Mailchimp Study Highlights Trends Among Top Performers

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An architectural blueprint.

A new report from Intuit Mailchimp sheds light on how marketers are using artificial intelligence (AI) and data-driven strategies to navigate challenges and achieve growth. Based on a global survey of over 2,000 marketing professionals, The Revenue Blueprint: Strategies for Performance-Obsessed Marketers explores the practices that distinguish industry leaders from their peers. The study categorizes … Read more

Adobe Names Lara Balazs as Chief Marketing Officer in Strategic Leadership Move

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Adobe marketing slogan on a phone.

Adobe has appointed Lara Balazs as its new Chief Marketing Officer (CMO) and Executive Vice President of Global Marketing, signaling a key addition to the company’s leadership team. Balazs, whose career spans high-profile roles at companies like Intuit, Amazon, Visa, and Nike, will oversee Adobe’s global marketing strategy. She reports directly to CEO Shantanu Narayen. … Read more

Gartner Highlights Strategic Priorities for CMOs as 2025 Approaches

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A CMO presenting his strategy to colleagues.

Gartner has identified three critical priorities for Chief Marketing Officers (CMOs) to drive organizational growth and enhance marketing effectiveness in 2025. The research and advisory firm emphasized the need for CMOs to address persistent disruptions, expand their influence across the enterprise, and focus on investments that improve the customer journey. These insights come amid growing … Read more

Marketing Jobs Show Growth but Challenges Loom, Report Finds

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A new report on the global marketing job landscape offers mixed news for professionals navigating an industry undergoing rapid technological transformation. LinkedIn’s 2024 Fall Marketing Jobs Outlook highlights job market growth, high job satisfaction among marketers, and a rising demand for both creative and technical skills. However, it also underscores the growing pressure on professionals … Read more

Consumers Seek Discounts and Experiences Amid Rising Holiday Budgets

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Decorations on a Christmas tree.

Consumers are planning to increase holiday spending by 8% in 2024 compared to the previous year, with an average budget of $1,778 per person, according to Deloitte’s 39th annual holiday retail survey. While optimism about the economy is driving this increase, shoppers are also grappling with persistently high prices, fueling demand for deals and nontraditional … Read more

Ad Spend Shifts Focus to Performance Marketing and AI in 2025

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WFA and Ebiquity Logos

Global advertisers are signaling a decisive shift in their media spending strategies for 2025, emphasizing performance marketing over traditional branding, according to the latest Annual Media Budgets Survey by the World Federation of Advertisers (WFA) and Ebiquity. The survey, which collected responses from 134 brand leaders representing over $66 billion in ad spend, provides a … Read more

Brightcove Expands Video Marketing Analytics with Launch of ‘Marketing Insights’

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A business woman talking in front of a video camera.

Brightcove, a company known for its video streaming and analytics technology, has introduced a new feature within its video insights platform: Marketing Insights. The addition is designed to help marketers assess the impact of video content more precisely by providing data on video performance and audience engagement. Marketing Insights enables users to trace the origins … Read more

Study Shows 45% of U.S. Consumers Would Switch Banks for Better Personalization in Marketing

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Bank offices for HSBC and Barclays

A recent study indicates that nearly half of U.S. consumers would consider switching to a bank that provides a more personalized digital experience. The survey, commissioned by AI-powered marketing company Persado and conducted by Researchscape, polled over 1,000 U.S. adults in August 2024. The findings suggest banks are failing to meet consumer expectations for personalized … Read more

Report Highlights the Risks of Emotionless Advertising for Brand Growth

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A group of women laughing.

Brand tracking platform, Tracksuit, has released a new white paper titled “The Emotion Effect” aimed at educating marketers on the critical role of emotional storytelling in long-term brand growth. The report comes as many brands struggle to balance short-term sales targets with the need to build lasting customer loyalty. The report highlights research from several … Read more

Generative AI, Privacy, and Data Gravity to Reshape Martech in 2025, Says Snowflake Report

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Close-up of a snowflake.

A new report from Snowflake highlights three key forces—generative AI, evolving privacy norms, and data gravity—as transformative drivers of marketing technology for 2025. These shifts are set to redefine how marketers interact with data, tools, and consumers, promising enhanced personalization and efficiency while raising new challenges in data management and privacy. The “Modern Marketing Data … Read more