Generative AI and Automation Shape the Future of Advertising, Mediaocean Report Finds

Advertising billboards in Times Square.

Mediaocean’s latest 2025 H1 Advertising Outlook Report offers insights into the changing priorities of marketers, highlighting generative AI, automation, and digital channel investments as key drivers of the advertising industry’s evolution. Released on January 16, the report draws on a survey of nearly 700 marketing professionals, providing a forward-looking assessment of technological shifts shaping consumer … Read more

AI Reshaping Advertising: Instreamatic’s 2025 Report Highlights Industry Trends

The advertising sector is undergoing a transformation driven by artificial intelligence, according to the newly released 2025 Survey Report: AI in Creative Production from Instreamatic. The report, developed in collaboration with the Alliance of Independent Agencies and King Street Ventures, examines how AI is reshaping creative production and advertising strategies. Drawing insights from top agencies … Read more

Global Advertising Revenue to Surpass $1 Trillion in 2024, Says GroupM Forecast

Advertising billboards

The global advertising industry is projected to achieve a milestone in 2024, crossing $1 trillion in total revenue, according to GroupM’s latest This Year Next Year report. The forecast, published by the media investment group of WPP, anticipates a 9.5% increase in advertising spending compared to 2023, driven by strong digital growth and the expanding … Read more

Report Highlights the Risks of Emotionless Advertising for Brand Growth

A group of women laughing.

Brand tracking platform, Tracksuit, has released a new white paper titled “The Emotion Effect” aimed at educating marketers on the critical role of emotional storytelling in long-term brand growth. The report comes as many brands struggle to balance short-term sales targets with the need to build lasting customer loyalty. The report highlights research from several … Read more