Lego’s Marketing Strategy Explained

Lego model of the Big Bang Theory sitcom set.

Lego, the iconic brand known for its colorful interlocking bricks, has transcended its status as a mere toy company to become a cultural phenomenon. From humble beginnings in a small Danish workshop in 1932, Lego has grown into a multi-billion dollar enterprise with a global footprint. Central to this success is a masterful marketing strategy … Read more