Marketing guides, case studies, examples, and inspiration.
When it comes to brands that scream luxury, power, and exclusivity, Bugatti is in a league of its own. For over a century, the brand has defined what it means to be a status symbol, combining art, engineering, and prestige in ways that few can replicate. But Bugatti is about more than just building hypercars, … Read more
Lenovo has grown into one of the world’s most recognized technology brands, with a marketing strategy that demonstrates a deep understanding of global markets, audience segmentation, and innovative storytelling. This article examines Lenovo’s marketing strategy in detail, exploring the campaigns, initiatives, and tactics that have cemented its position as a leading brand in the tech … Read more
Forrester has launched its Brand Experience Index (BX Index), a tool designed to measure how customers perceive a brand and its effectiveness in fostering loyalty and revenue growth. The company announced the index alongside its latest research, emphasizing the interconnectedness of brand experience (BX) and customer experience (CX) as drivers of sustainable business performance. The … Read more
Mediaocean’s latest 2025 H1 Advertising Outlook Report offers insights into the changing priorities of marketers, highlighting generative AI, automation, and digital channel investments as key drivers of the advertising industry’s evolution. Released on January 16, the report draws on a survey of nearly 700 marketing professionals, providing a forward-looking assessment of technological shifts shaping consumer … Read more
Range Rover, a luxury SUV manufacturer under the Jaguar Land Rover (JLR) banner, has carved a prestigious niche for itself in the global automotive market. It’s a name that evokes premium craftsmanship, cutting-edge technology, and a heritage of adventure. The brand’s marketing strategy offers a masterclass in aligning identity with consumer aspirations. For marketers, the … Read more
Lamborghini is a hallmark of luxury and performance, a brand synonymous with speed, power, and extravagance. For marketing professionals, Lamborghini offers a fascinating study in how to cultivate desirability, sustain exclusivity, and build an unwavering brand identity that commands global attention. Lamborghini it sells a dream, status, and unparalleled experience. Let’s explore how this automotive … Read more
Investments in artificial intelligence (AI) are poised to remain strong through 2025, with the majority of senior business leaders expressing optimism about returns on their AI expenditures, according to the latest EY AI Pulse Survey. However, the report also underscores significant challenges that could hinder broader adoption, particularly around infrastructure, workforce readiness, and sustainability. The … Read more
In the competitive world of luxury automotive brands, Jaguar stands out as a name synonymous with sophistication, performance, and heritage. For marketing professionals, the British marque offers an excellent case study in balancing tradition with modernity while appealing to an affluent, style-conscious audience. Jaguar’s approach provides valuable insights into crafting brand narratives, leveraging emotion in … Read more
A recent Gartner survey reveals that 68% of U.S. consumers feel “taken advantage of” when brands employ dynamic pricing strategies, signaling a growing trust deficit between companies and their customers. The findings, based on two separate surveys conducted in late 2024, also suggest that consistent pricing could serve as a trust-building measure, with 80% of … Read more
All brands are continually seeking new ways to expand their market share, acquire customers more efficiently, and increase lifetime value. Enter the growth agency, a relatively new player in the marketing services ecosystem. These agencies distinguish themselves from traditional marketing firms by focusing on data-driven strategies, rapid experimentation, and measurable outcomes aimed at driving business … Read more